Behavioral Study of Dashboard Mechanisms
Abstract
Visualization dashboards are increasingly used in strategic settings like auctions to enhance decision-making and reduce strategic confusion. This paper presents behavioral experiments evaluating how different dashboard designs affect bid optimization in reverse first-price auctions. Additionally, we assess how dashboard designs impact the auction designer's ability to accurately infer bidders' preferences within the dashboard mechanism framework. We compare visualizations of the bid allocation rule, commonly deployed in practice, to alternatives that display expected utility. We find that utility-based visualizations significantly improve bidding by reducing cognitive demands on bidders. However, even with improved dashboards, bidders systematically under-shade their bids, driven by an implicit preference for certain wins in uncertain settings. As a result, dashboard-based mechanisms that assume fully rational or risk-neutral bidder responses to dashboards can produce significant estimation errors when inferring private preferences, which may lead to suboptimal allocations in practice. Explicitly modeling agents' behavioral responses to dashboards substantially improves inference accuracy, highlighting the need to align visualization design and econometric inference assumptions in practice.